Get Behind the Mule

Three things I'm working on:

#1 All of this:

Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.
- Patti Smith

#2 Do what you say you will do.

Our old CMO once said that he had this painted on his wall at home. Or something. I can't remember the specifics. Anyway, it's difficult albeit solid advice.

 #3 Get Behind the Mule