Three things I'm working on:
#1 ALL OF THIS:
Build a good name. Keep your name clean. Don’t make compromises, don’t worry about making a bunch of money or being successful — be concerned with doing good work and make the right choices and protect your work. And if you build a good name, eventually, that name will be its own currency.
- Patti Smith
Our old CMO said he had "DO WHAT YOU SAY YOU WILL DO" painted on his wall at home. It was his family's motto. Or something. I can't remember the specifics. Anyway, it's eternally difficult albeit solid advice.
#3 GET BEHIND THE MULE